PRO-DIG and Dirt Dog Manufacturing have been acquired by Consolidated Equipment Group

Consolidated Equipment Group, LLC (“CEG”), based in Alexandria, Minnesota, is a portfolio company of Dominus Capital, L.P. (“Dominus”) is pleased to announce the acquisition of PRO-DIG, LLC (“PRO-DIG USA”, “PRO-DIG”) of Elwood, Kansas, and Tramar, LLC, doing business as Dirt Dog Manufacturing, of Commerce, Georgia (“Dirt Dog”). The transactions were completed on September 29, 2023.

Michael Charlton founded PRO-DIG in 2007 as a manufacturer of foundation drilling equipment and tooling primarily used in the construction and utility markets. The primary products of the company are hydraulic rotary-drilling drive heads, augers, and torque monitoring systems.

Tracy Milford founded Dirt Dog, a manufacturer of implements for tractors and ATVs/UTVs, in 1989. Rotary cutters, rotary tillers, cultipackers, disc harrows, grapples, pulverizers, rear blades, and box blades are the primary products of the company.

In connection with the transactions, Michael Charlton will continue to lead PRO-DIG, while Tracy Milford will step back from day-to-day operations at Dirt Dog. Alex Toro, Dirt Dog COO, will take over as Dirt Dog operations manager. CEG will operate both companies as divisions.

“Both PRO-DIG and Dirt Dog have an outstanding reputation in their respective markets” said CEG CEO Tom Flynn. “The company cultures built by Mike and Tracy align closely with ours, and we are excited to accomplish our goals together as one team. We share our missions and core values that are driven first and foremost by providing best-in-class customer service and the highest quality product to our customers. We will be stronger together and our customers will benefit.”
“We are excited to put this transformational transaction into action, which will afford our team a greater ability to serve our customers nationwide and beyond,” PRO-Founder, DIG’s Charlton, stated. “I am thrilled to partner with Tom and the rest of the CEG team as we embark on this new chapter together,” he added.

Dirt Dog’s founder, Milford, added, “We are very excited about this new partnership and feel honored that Dirt Dog is joining the CEG team. Our companies have taken pride in the cultures they have built and are very excited about the opportunities this provides for our employees and customers. I am confident that CEG is the right platform to elevate Dirt Dog’s brand and products across the country.”

“Our investment thesis when we originally backed CEG, Tom, and this management team was to pursue growth in adjacent geographies and through complementary product offerings. These acquisitions continue the team’s execution of this plan,” Dominus Capital Founding Partner Ashish Rughwani made the following observation.

PRO-DIG and Dirt Dog are the first in a series of mergers and acquisitions planned to help CEG grow under Dominus’ ownership. Both companies bring complementary strengths and geographic reach to the table, bolstering CEG’s position as a national provider of attachments and implements to the landscaping, construction, forestry, agriculture, utility, and infrastructure end markets.