PARR has Announced a Rebranding

PARR (formerly known as Parr Lumber) has launched a strategic rebranding that incorporates a new style and a revamped brand identity.

The new look and feel better was designed to reflect the company’s collaborative and customer-driven culture, renewed vision and purpose, and investment in new opportunities to serve its employees, customers, and communities, with one parent logo to unify all of PARR’s products and services under one umbrella.

PARR has expanded its supplies and solutions beyond lumber since its establishment in 1930 by acquiring trusted brands such as Quality Truss, Trus-Way, Roof Truss Supply, Suburban Door Co., Cascade Millwork & Supply, and Relco Truss & Floor.

PARR’s mission to being the Complete House Construction Source is reflected in the new brand identity and logo, with a team of professionals working together to provide service across lumber, doors, cabinets, windows, trusses, pre-cut framing (OPTI-FRAME), and more – all under one roof.

Customers can receive what they need when they need it thanks to PARR’s network of facilities throughout the Pacific Northwest.

“We’ve experienced incredible growth over the last decade, with 44 locations in the Pacific Northwest and more than 1,500 employees,” PARR CEO Mike Howell stated. “We’re more than a lumber company, and our new brand identity and logo honors our roots while representing who we are today and where we’re going tomorrow.”

“We believe in building relationships before anything else,” he said.

“We are the Total Home Building Source for homebuilding pros and inspired DIYers, providing homebuilding supplies and solutions from the foundation to the roof and everything in between.”

PARR is a family-owned and operated company dedicated to making a positive difference in the lives of friends and neighbors in the communities it serves, with a special emphasis on organizations that support children, housing, and family needs, such as the Autism Society, First Story, Ronald McDonald House Charities, Habitat for Humanity, and Boys & Girls Clubs of America.

PARR’s websites will be updated with rebranding announcements, and the company will transfer its digital platforms and local advertising to the new logo in the coming weeks.

Later this year, a website redesign will combine all of its divisions and services under one Domain.