Beacon Opens New Branch to Support Greater Milwaukee Contractors

Beacon has announced the opening of a new greenfield location in West Bend, Wisconsin.

The West Bend branch serves the greater Milwaukee market, assisting customers in Washington County.

“We are pleased to expand Beacon’s footprint which now covers the Milwaukee-Fox Valley corridor,” Larry Augello, Beacon’s Regional Vice President, North Central, stated.

“This new branch is stocked with leading brands of residential and commercial roofing and complementary products, including Beacon’s own TRI-BUILT® products. In addition, customers on the go across the region can use our mobile app, Beacon PRO+, to save time and track deliveries.”

Following Beacon’s 16 greenfield openings in 2022, 15 more are planned for 2023, with this being the third new branch to open this year.

The accelerated opening of Greenfield locations is an example of the significant progress Beacon has made toward our Ambition 2025 strategy goals of achieving above-market growth and providing an excellent customer experience.

Beacon, which was founded in 1928, is a Fortune 500 publicly traded distributor of building products, including roofing materials and complementary products like siding and waterproofing.

The company has over 480 branches in all 50 states of the United States and six provinces of Canada.

Beacon serves nearly 100,000 customers through its extensive branch network and diverse service offerings, delivering high-quality products and support throughout the entire business lifecycle.