Housewrap Market Booms: Demand to Soar 6.77% by 2028

The worldwide housewraps market is estimated to grow by a whopping $2.6 billion from 2023 to 2028, reaching a compound annual growth rate (CAGR) of 6.77%, according to a new report from Technavio Research.

North America is expected to contribute significantly to this expansion, driving 47% of the global market growth.

In the U.S., the implementation of stricter building codes mandating enhanced weatherproofing and ventilation measures is fueling the demand for housewraps.

Meanwhile, in the commercial construction industry, a wider range of innovative product offerings and the growing emphasis on energy efficiency and sustainability are further propelling market growth.

One key trend shaping the industry is the increasing dependence on digital marketing tactics and e-commerce platforms to reach a wider customer base and streamline sales processes.

However, a major challenge faced by the market is the susceptibility of housewraps to damage during installation and handling, requiring manufacturers to focus on developing more durable materials and handling practices.