PrimeSource Building Products Expands Wolf Home Products to Southeast US

PrimeSource Building Products, Inc., a leader in building materials distribution, is pleased to announce the expansion of its Wolf Home Products brand into the southeastern United States.

This smart move establishes Wolf Home Products as the go-to source for outdoor living products in a region recognized for its love of outdoor areas.

This expansion, which spans Florida, Georgia, North Carolina, South Carolina, and Tennessee, intends to provide local builders and homeowners with high-quality decking, railing, trim, and moulding alternatives that are tailored to the Southeast’s distinct lifestyle and climate.

The expansion will encompass the following main product offerings:

• Florida: Wolf Serenity Decking, Wolf Trim, and Wolf Moulding
• Wolf Serenity Decking, Wolf Trim, Wolf Mouldings, Wolf Perspective Decking, Wolf Porch, Wolf Railing, Wolf Outdoor Lighting, and Wolf PVC Column Wraps are available in Georgia, North Carolina, South Carolina, and Tennessee.

Wolf Home Products will increase its visibility and accessibility in the Southeast by using PrimeSource Building Products’ existing relationships with retailers.

PrimeSource intends to expand its network of stocking dealers and present Wolf Home Products as a leading choice for building and outdoor living solutions.

“As we expand the reach of Wolf Home Products, we are excited to provide builders and homeowners in the Southeast with premium products that combine innovation, durability, and design,” PrimeSource Building Products’ CEO, Drew Meng, stated.

“The demand for high-quality outdoor living materials has grown significantly in the Southeast, where the climate and strong emphasis on outdoor living call for products that are both resilient and beautiful. This expansion allows us to meet that demand with a trusted brand that brings decades of expertise in outdoor building solutions.”

Wolf Home Products will dispatch market development representatives throughout the Southeast to assist local shops, providing great service and product knowledge.

This local support will be amplified through strategic marketing activities such as social media campaigns, involvement in regional home renovation exhibitions, and collaborations with local territory managers.

This regional rollout is the first step in a larger push to enhance Wolf Home Products’ national footprint, which aligns with PrimeSource Building Products’ aim to increase Wolf brand recognition across its global production, distribution, and sales sites.

Beginning January 2, 2025, the product range will be offered to dealers through a full-scale distribution.

For more information on the expansion and Wolf Home Products’ offerings, please visit PrimeSourceBP.com and WolfHomeProducts.com, or call the media relations team at 312.565.0044 ext.1136.